GDPR COMPLIANCE GUIDE
Like any other tool or platform within your business that involves the collection and processing of personal data, there are some steps you need to consider to ensure that the relationship between you and your provider is compliant with the rules.
You need to complete 3 steps when using LEAD HUB:
What do you need to do?
In order to use our Lead Generation service you need to install the LEAD HUB tracking script on your website. This will allow us to process the informations about the visitors to your website which we will share with you on our platform.
This activity involves the collection and processing of personal data. When we refer to “personal data” we mean all information that is directly or indirectly referable to a person such as: name, e-mail address, IP address or data on his position.
In order to achieve compliance, you can follow three simple steps:
1) obtain the valid consent of your visitors to set and read cookies on their devices;
2) inform visitors about the cookies used by the website;
3) inform the visitor of the use (by LEAD HUB) of the information obtained from the cookies set on their devices in order to improve the Lead Generation service.
How to do it:
A – Cookies and personal data consent
To set cookies on visitors’ devices, their consent is required. This can be obtained, for example, by using “Accept” buttons inserted within a cookie-banner, associated with a brief explanation for the visitor on how cookies will be used (this information must be provided in addition to what will follow below).
B – Information on cookie consent and information on our processing of personal data
Part of the policy is concerned with providing information on the cookies set by your website, together with data relating to what each cookie does and how long it is stored on the visitor’s device. Note that national legislation and best practices may differ on the scope of this information.
C – Inform your visitor
The requirements setted by the applicable data protection legislation (GDPR) establish that the visitor must be provided with information about our processing (LEAD HUB) of the personal data of the visitor.
COPY AND PASTE THE TEXT BELOW IN YOUR POLICY
Policy on the processing of personal data by LEAD HUB.
We inform you about the processing of personal data on behalf of LEAD HUB.
The information collected by the cookies set on the device that qualify as personal data will be processed by LEAD HUB, a product of Lhub srl, a company that offers advertising identification and targeting services with offices in Gallarate, Corso Sempione 13 / b 21013 (VA) Italy. See below for full contact details.
The purpose of the processing of personal data is to allow LEAD HUB to improve a service rendered to us and to our website (for example the “Lead Generation” service), by adding data to their database on companies. The LEAD HUB database as well as for the “Lead Generation” will be used for advertising purposes aimed at companies and for this reason the data will be transferred to third-party service providers. For the sake of clarity, targeted advertising is about businesses, not individuals.
The data collected and used by LEAD HUB to achieve this purpose are informations on the IP address from which you visited our website and technical information that allows LEAD HUB to distinguish different visitors from the same IP address. LEAD HUB stores the domain from the module input in order to correlate the IP address with your main one, thanks to a matching with Google databases.
P.iva e C.F: IT03603870126
Corso Sempione 13/B
21013 Gallarate, Varese, Italia